Mall Shopping Behavior

2006 IABR and TLC Conferences Proceedings Cancun, Mexico Mall Shopping Behavior of Turkish Consumers Elif Akagün Ergin, Çankaya University Handan Özdemir, Çankaya University Bülent Özsaçmac?, Çankaya University Abstract The master(prenominal) affair of this study is to examine the mall shop mode of Turkish consumers. Our emphasis is on issues such as obtain behavior patterns, purchase get downs and shopping motives of urban Turkish consumers. Consumers between the ages of 15-59 endure been selected for this research and surveys were conducted at three study shopping malls in Ankara, Turkey with the participation of 384 subjects. Introduction ample research has been conducted on consumers shopping behaviors. When Tauber (1972) explored the reasons consumers had for shopping, he suggested two general categories: personal and well-disposed. He found that one major motivation of consumers was the need for diversion, acquiring away from the boredom and routine of occasional life. Diversion could in any case be drawn-out into self-gratification by spending bullion on oneself. For more or less otherwise consumers, the physical activity associated with shopping is desirable, so ofttimes so that many malls open their doors betimes so that populate can take their constitutionals. On the social side, Tauber (1972) identified the position that shopping incorporates a social experience outside the home, modify shoppers to meet with peers and to communicate with others who imbibe identical interests. In other words, malls are places where people gather who commit a unwashed bond of interest, activity, and participation (Roslow et al., 1993) Consumers may resist significantly in their motivation for shopping, mall selection criteria, purchasing patterns, purchasing finding making. The act of shopping may have significantly assorted meanings among consumers. Some consumers view shopping as a purely utilitarian function, while other s expect voluptuary values from it (Babin e! t al., 1994; Bauman et al., 1981). Crowley...If you necessitate to get a full essay, fix up it on our website: BestEssayCheap.com

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