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Advertising and manipulation ENCG Agadir Introduction Advertisements ar located over: in the street, television, magazines contempt whole these constructs of advertisements the goal is always the comparable: Sell. No companionship can stir benefits and money without interchange its products which gives advertise a huge importance to solar day. The considerable competition and the obsession to make big amounts of money compel advertisers try to get the aid of consumers and influence them to buy a product or a service by all possible ways: safe or not, true or misleading, its doesnt rattling matter. With almost the same flavour of products and their close prices, the competition among companies has created another way to make the difference of opinion: Emotional intelligence. It aims at psychology of consumers to make them take decisions strongly motivated by emotional rather than rational needs. thence the work presented in this dissertation aims to answ er the question: Does advertising manipulate us as consumers? Literature review Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio set commercial to the soft skimmed, forgettable newspaper ad, and from the billboard on the side of the lot to the logo on the side of the building.

The fair American for ensample is exposed to about 3000 advertising messages a day, and globally corporations send packing over $620 billion each course to sell their products through and through advertising. (Union of Concerned Scientists Website: http://ww w.ucsusa.org/publications/guide.ch1.html) ! Almost none of these advertisements use rational arguments anymore; the emotional language dominated the broadcast messages. In his restrain The Society of the Spectacle Guy Debord denounced since 1967 to a world related to commodity fetishism, engaged in a process of continual production of pseudo-needs. The spectacle is not a collection of images; rather, it is a social...If you sine qua non to get a wide-cut essay, order it on our website: BestEssayCheap.com

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