Fast Food Industry in China

China may boast a 5,000-year-old culinary tradition, even when it comes to fast food, Western-style outlets rule. For this you can thank -- or blame -- changing consumer tastes, and the breathless expansion plans of chain restaurants, which are eager to clutches a bigger slice of the countrys estimated annual $29 one million million fast-food market. For two decades the battle for the modern Chinese stomach was fought amid two American giants: McDonalds, the worlds largest fast-food chain, and Yum Brands Inc., which operates the KFC and Pizza Hut brands in China. Yum, which arrived in China in 1987 (three years onward McDonalds), has always stayed before of its rival -- going by both the number of restaurants and consumers mind of the brand. In cc5 the two titans were joined by another American stalwart, Burger King, the worlds second-largest burger chain. In April Burger King had only 12 outlets on the mainland, including club in move . But after this cautious start, the company is press out ahead with a faster store rollout: In June it spread abroad plans to open between 250 and 300 outlets in China over the next five years, including another 10 restaurants in ingrain. As in other markets, 90 percent of them will be franchised and one-tenth owned by Burger King.

For comparison, KFC has more than 2, two hundred outlets in whatsoever 450 cities and McDonalds has 950 outlets. Airport eateries will likewise be vital. Some 200 of Burger Kings 11,500 outlets worldwide are at airports. Catering there has a number of advantages, includ ing steady, captive customers and limited co! mpetition. In February Burger King open its first outlet at Beijing Capital Airports wonder 3, and the following month it opened two restaurants at Shanghai Pudong International Airports Terminal 2. Another 10 mainland airports are withal on its menu. One problem for Burger King is that its trademark whacker is made out of beef. Like McDonalds, the chain must repugn with the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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